Shopify Website Redesign – Olive My Pickle
Olive My Pickle
A full rebrand and Shopify redesign for the fermented-foods brand: a new visual identity, a restructured storefront, and added review, loyalty, and lead-capture tools.
Services
- Web Design
- Shopify Development
- Brand Identity
- UX/Content Strategy
- E-Commerce Integration
The Results
3.9%
Site conversion rate, up from 1.7%
3
Sales & retention apps added
Overview
Olive My Pickle needed a fresh, modern look: a complete rebrand and redesign for their Shopify ecommerce store.
Approach
The project was a full redesign from the ground up: new fonts and brand colors, and a rebuilt storefront spanning the navigation, home page, product pages, blog, and customer portal. I also added tooling to support sales and retention: a product reviews app, a loyalty program, and an opt-in popup paired with a lead magnet.
The homepage was designed to highlight products immediately, followed by a section explaining the science behind the benefits of fermented foods, leaning into gut health and how fermented foods are a cornerstone of supporting your microbiome. An opt-in section promoted a guide on how to eat fermented foods, paired with a discount incentive. Product pages featured real product photography, ingredient graphics, and deeper detail so customers could buy with confidence.
Outcome
Following the redesign, Olive My Pickle’s site conversion rate climbed from 1.7% to 3.9%, more than doubling. The rebrand and restructured storefront were a meaningful contributor to that lift, alongside the new reviews, loyalty, and lead-capture tools.